R. Mendoza explains that the meaning behind the title of his new album Si Me Duermo... choco (If I Fall Asleep... I Crash), is “about experimenting a trip down a long, straight and old road. And while you listen to the album you will find familiar sounds from old songs by Jeanett, Emmanuel, Cocteau Twins and AR Kane, like if you were moving the dial of the radio in the car and found all of those songs from my youth. A musical trip down memory lane, with a spec of nostalgia”. R. Mendoza explains that “throughout the album you will find things that could seem out of place (noise, dissonance and distortion) that help maintain the listener or the driver of that trip aware and alert. The title of the album could also be a metaphor about life itself and as a personal reminder to always push ahead”. Si Me Duermo... choco is available through DARLA.

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Here is a roundup of reviews for R. Mendoza’s latest album, “Si Me Duermo... choco”. Textura.org, writes that “[t]hroughout this rather distinctive album, Mendoza assembles layer upon layer in the tracks, with vocals, beats, electronics, guitars, and bass built into immense atmospheric structures that exemplify the loop-based repetition associated with dance music.” URB thinks the recording falls short and that the album “could have been influential to our sonic understanding, colliding with our own interpretation of dreams as an encounter of life-altering ramifications, all the while remaining entertaining and original.” The Aussies at Cyclic Defrost are more impressed, writing that “[i]f a sonic encapsulation of a lucid dream could be constructed it is here, masking highly developed technical prowess in a coat of remembrance and dreamlike intonation, updating the waking dream for the listener. Awakening to a dreamlike sound is a kind of paradox and to a casual listener it may seem that the conjunction of sound worlds woven together here are at least a contradiction, if not a riddle or paradox, but the beauty is held within the contradiction of form”. Wow!. Finally, the Frenchies at Autres Directions think that R. Mendoza has constructed a “singular electro-shoegaze” album. Do I need to remind you that the CD is available through DARLA?.

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R. Mendoza played last week at Transmedios in Tijuana, presenting his latest CD, Si Me Duermo... Choco. It was a very nice reception with many friends and plenty of “Two Buck Chuck” bottles to open. An evening filled with music, visuals and sounds. Here are some of the pictures we took of the event.

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